Looks

Every picture UGCFans draws starts from one of these sixty looks. Open one to see its fifty variants, pick the closest, and say what changes.

Phone and social

Formats people scroll past and stop for
Selfie adNative phone UGCReaction splitNative phone UGCGreen screencreator over the product pageDuettwo halves, one routinePOVthe viewer’s own handsHauleverything bought, fanned outGet ready with memirror, ring light, routineBefore and aftersame place, transformedStreet interviewmic into frame, real streetASMR unboxingmacro hands, texture, soundReply to a commentcomment bubble over the creatorChat screenmessage bubbles as the ad

Dance and motion

Movement caught in one frame
Hallway choreographyfriends in sync, matching colourRooftop freezemid-jump, golden hourOutfit transitionswipe smear, same poseSpeed rampsharp subject, streaked worldHigh-speed splashliquid crown, frozen

Photograph

Film, documentary and staged light
Film testimonialEditorial film photographSymmetry skitWes Anderson symmetryNight flashdirect flash, deep night, one sign glowDocumentary trioEditorial film photographInvestigation boardDocumentary stillContact sheetLightbox contact sheetDawn documentaryDocumentary stillInfraredpink foliage, blue skyTilt-shiftreal world as a toy

Product

The object as the hero
Product heroApple product heroLaunch flat layTeenage Engineering minimalColour-block setsColour-blockingRefresh deskColour-blockingPedestal phoneApple product heroFinishing consoleTeenage Engineering minimalChiaroscuroone hard light, deep shadowLevitationobjects floating, crisp shadowsSkincare routineRoutine flat lay

Graphic and print

Posters, inks and shapes
Duotone weekType-as-shape duotoneSwiss matrixSwiss posterBauhaus storyboardBauhausRiso flyerTwo-ink risographSwiss flyerSwiss posterMemphis collateralMemphisCut paperSaul Bass cut paperSilhouette splitApple silhouetteWaveformType-as-shape duotoneSilhouette voiceApple silhouetteMenuMenu design

Diagram and screen

Drawings, systems and interfaces
Website heroa landing page with a gradient ribbonExploded websiteExploded architecture diagramBlueprintwhite linework on ultramarineIsometric cutsExploded architecture diagramExploded flyerBauhausCasting cardIdentity system boardIdentity boardIdentity system boardDashboardWebsite hero

Craft and surreal

Made by hand, or impossible
Clay dioramasClaymationFake out-of-homegiant product in a real streetStop motionfelt and paper worldScrapbook collagetorn photos, tape, doodlesDoodle overlaychalk lines over live actionY2K chromeinflated glossy shapes