Clone an ad
Hand the maker a reference advertisement and say what changes. It reads the reference into a shot list — the beats, the order and the pacing — and renders that structure as a new film with your product, your offer and the setting you name.
Questions
What does cloning an ad copy?
The structure: how many beats the reference has, what each beat does, and how they are paced. It does not copy the footage. The new film is rendered from your product, your offer and the setting you name.
What can I use as the reference?
A video or an image. A video is read for its shot list; a still is read for its framing and composition. Either can come from a campaign you admire, your own library or a competitor's public creative.
How many scenes can the clone carry?
Two, three, four or six, set before the render. Fewer scenes make a tighter cut; more let the reference's structure breathe. The scenes are editable one at a time after the render.
How it works
Attach the reference
A video or an image: a campaign you admire, one of your own older commercials, or a competitor advertisement you are reacting to. A video is read for its shot list, a still for its framing and composition.
Say what changes
The product, the offer and the setting. What stays is the structure of the reference; what moves is everything the new advertisement is actually about.
The shot list is written and rendered
The clone carries two, three, four or six scenes, following the reference beat for beat. Each scene renders with the presenter and the brand of the brief, not the ones in the reference.
Cut it apart if it needs it
Re-render a single scene, drop one, or hold a beat longer on the finishing bench. The result is a new film that owes the reference its shape and nothing else.
What the brief carries
The brief is three sentences: what the product is, who it is for and what the offer says. This maker also reads:
- The brief, in your own words: the textbox takes a full paragraph
- An attachment: the advertisement to follow: a video or an image
- Scenes: 2, 3, 4, 6
What it is good for
- A format that is working for someone else in your category and should be tried on your product.
- A campaign whose structure is right but whose product, audience or market has changed.
- A pitch that needs three directions on one budget: clone the same reference three ways.
A clone is a starting point, not a copy. The reference supplies the shape of the advertisement; everything a viewer recognises — the product, the person, the words, the place — comes from your brief.
Open it
The studio does the work. Start a brief above, or open Clone an ad and carry on with a campaign.
Open Clone an ad in the studioStart from the front page
Other makers
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